Privacy Policy

Last updated: June 19, 2026

SellerGlow ("SellerGlow," "we," "us") provides a Shopify app that helps merchants improve their product listings — importing catalog data, generating AI-assisted suggestions for review, applying approved changes back to Shopify, and analyzing how AI-ready a catalog is. This Privacy Policy explains what data we process when you install and use SellerGlow, why, who we share it with, and the choices and rights you have. It applies to the SellerGlow Shopify app and the merchant.sellerglow.com interface.

1. Information we collect

Store and account data

Your Shopify store domain and the OAuth access token Shopify issues when you install the app.
The email address associated with your account, used for support, billing, and account notices.

Catalog data (the content you ask us to work on)

Product information from your store — titles, descriptions, tags, images, prices, SKUs, product type, vendor, and product metafields — which you import or sync so SellerGlow can analyze and suggest improvements.

Usage data

Actions you take in the app, job history, credit usage, and basic product-analytics events used to operate and improve the service.

Your store's customers

SellerGlow works on your product catalog, not your customers. In normal operation we do not collect, store, or process your customers' personal data. Shopify's mandatory privacy webhooks (customers/data_request, customers/redact, shop/redact) are implemented; if Shopify sends one, we confirm and act on the fact that we hold no customer personal data, and we delete store data on a shop/redact request.

2. How we use your data

To provide and operate the service — generate listing suggestions, analyze AI readiness, and apply the changes you explicitly approve back to your Shopify store.
To support you, communicate service and security notices, and handle billing.
To monitor reliability and improve the product (aggregate/usage analysis).

We do not sell your data, and we do not use your catalog content for advertising.

3. AI processing and sub-processors

SellerGlow uses trusted third parties to deliver the service. We share only what is needed for each function:

Sub-processor	Purpose	What is shared
OpenAI; Anthropic (incl. via AWS Bedrock)	Generate listing suggestions, alt text, and readiness analysis	The catalog content you submit for optimization. We use these providers' APIs under terms that do not use submitted data to train their models.
Amazon Web Services (AWS)	Hosting, storage, and processing	All service data, stored in the United States (primary region us-east-1).
Sentry	Error monitoring	Diagnostic/error data. Authorization and cookie headers and request bodies are stripped before transmission.
PostHog	Product analytics	Usage events, identified by store domain.
Shopify	The platform you connect	Reads/writes to your store via the scopes you grant at install.

4. Where we store your data and how we protect it

Data is stored on AWS in the United States (primary region us-east-1).
Data is encrypted in transit. Access is restricted, and requests pass through a web application firewall.

5. How long we keep it

We keep your store and catalog data while the app is installed and for a limited period afterward to support recovery and reinstalls, after which it is deleted.
You can request earlier deletion at any time (see Section 6). Uninstalling the app and Shopify's shop/redact webhook trigger deletion of your store data.

6. Your rights and choices

Depending on where you live (including under GDPR and CCPA/CPRA), you may have the right to access, correct, delete, export, or object to the processing of your data. To exercise any of these, email privacy@sellerglow.com — we will respond within the time required by applicable law. You can also delete your data by uninstalling the app.

7. Cookies and tracking

We use a small number of essential cookies to keep you signed in, and product-analytics instrumentation (PostHog) to understand how the app is used. We do not use third-party advertising cookies.

8. International transfers

SellerGlow operates from and stores data in the United States. If you access the service from outside the U.S., your data is transferred to and processed in the U.S.

9. Children

SellerGlow is a business tool and is not directed to children under 16.

10. Changes to this policy

We may update this policy as the service evolves. Material changes will be reflected by the "Last updated" date above and, where appropriate, communicated to merchants.

11. Contact

Privacy questions: privacy@sellerglow.com
Security reports: security@sellerglow.com